The High Street Walk
On February 21 2018 the IBCP family had their school trip to the The Hague's main high street. The main point of this walk was to use what they learnt to see how it was used in real life, and see how businesses communicate with their customers.
The group started their journey from Primark and they walked through the Passage. They had a look at the apple store and a quick discussion about the way in which the store uses advertising to approach their target audience. One of the main points that they looked at was the design of the apple store's building that had unique and simple design.
Visit to H&M
The next stop for IBCP family was H&M flagship store. The biggest H&M store in The Hague Centrum. The purpose of this visit was to see how H&M uses different ways to communicate with their customers. H&M's building was one of the main points of discussion, its classic design and simple which makes the store unique.
After walking through the high street and their visit of different stores they had their last stop at the COMM Museum. The main purpose to visit this place was to understand the different methods of communication. They tried to understand how people communicated in past beginning from the time before the birth of Christ and ending with modern ways of communicating. The museum building has 4 flours, and each floor has different section of method to communicate.