On Monday the 29th of October, our intrepid Yr13 BTEC family took on the might of Den Haag’s shopping high street with a visit and personal tour behind the scenes of the Netherland’s premier department store - De Bijenkorf. Our visit to the Bijenkorf flagship store in town, not only gave students a behind-the-scenes look at how a large retail store is run, but also a deeper understanding of the importance of customer service in gaining a competitive advantage and increasing revenues in this extremely exciting sector of the economy.
As part of their BTEC project, students had to produce a magazine article on the Retail Sector. The visit enabled students to gather real-world experience and gain a better understanding about the organisation and structure of the Retail industry. The class was able to gain insight into how organisations distribute their products as well as a focus on customer services and its role in creating a superior shopping experience.
The students had the opportunity to tour the store (both front and back of house), as well as a chance to interview the Services Manager to find out how the business has become one of the leading destinations for shoppers in The Hague. Apart from the beautiful stained glass windows and the first ever escalator in the country being a highlight of the visit, locking each other in the store’s shoplifter holding cells was a fun way to end the trip and the students learned an important message: “Crime doesn’t pay, but Customer Service does!”
We would like to thank the Bijenkorf for being wonderful hosts and Mr Brunas for organizing an incredible and eye-opening trip together with several members of staff.