On Tuesday 19th February, the IBCP Diploma students visited the central shopping district in The Hague. With research booklets in hand, the purpose of the trip was to witness how organizations communicate with their stakeholders. The day began with a short stop at Starbucks, to conduct primary research into the quality of their coffee and to wake the students up.
One of the first typewriters of our time
Our curious group of connected communicators proceeded to identify how the main high street retailers (H&M, de Bijenkorf, BodyShop and Apple) use a range of methods to reach out to the consumer. Bringing communication to life, the group headed into the Apple Store in dePassage to understand how one of the most innovative companies in the world use their new “Today@Apple” tutorials to help customers get the most from their products.
An exhibit from the COMM Museum
The store ‘Creatives’ opened the students’ minds to how the building layout also conveys a message by emulating ancient wisdom in the modern-day Temple to Technology. A quick break for lunch was followed by a brisk walk to the COMM Museum to further immerse ourselves in the story of human communication throughout the ages. The interactive exhibits and mechanical devices of the past, gave everybody a deep sense of compassion for the older pre-digital generation, as they slowly began to realise how lucky they are to live in this modern age of global technology.
Students learning from the Creatives at Apple