AN APPLE A DAY KEEPS THE CP AT PLAY!
How do companies persuade us to part with our money?
Are we being bombarded by messages?
Last week, the IBCP team of budding young advertisers visited two of the best corporate communicators on the high street.
The students were curious to find out more about how businesses communicate with their stakeholders and identify what makes corporate communication successful.
Visiting the Apple Store's 'Cathedral to Technology' and H&M's 'Maison de Bonneterie', the CP team began to understand that communication is not just verbal or written. Analysing how these businesses use visual style and unique livery to grab our attention, nurture our interest, cultivate our desire and persuade us to act, inspired the students to transfer these principles back to the classroom. Now it was their turn to produce their own H&M advertising poster for the in-class competition.
Watch this space to see which of our creative communicators will win the CP COMM. Award 2020!